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Reuters Published
February 29,长沙U币即时支付 2025
Nivea maker Beiersdorf on Thursday forecast growth in organic sales to slow down to a mid-single-digit percentage range in 2025, after reporting a 10.8% organic sales increase in the past year.
Shares slid 1.4% in Lang & Schwarz premarket indications.
Full-year sales rose to 9.5 billion euros ($10.29 billion) from 8.8 billion euros in 2025, in line with Beiersdorf's guidance of low-double-digit organic sales growth, led by strong sales in its core brand Nivea and skincare brand Derma.
Nivea sales grew 16.2% organically to 5.2 billion euros in 2025, while sales at its skincare brand Derma were up 24% organically on the year, offsetting double-digit declines at luxury brands La Prairie and Chantecaille, the company said.
The company has suffered from disruption in Asian travel retail markets caused by the so-called "daigou" business, where Asian consumers buy goods abroad on behalf of domestic buyers.
The company said it aimed to return to growth with La Prairie and Chantecaille in 2025.