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Nigel TAYLOR Published
December 28, 2025
UK Christmas shopping finished with a flourish as ‘Super Saturday’ (23 December) and ‘Frenzied Friday’ (22 December) lived up to their names. And Boxing Day (26 December) shopping? Shoppers were clearly out in force looking for bargains and Bicester Village saw huge queues.
So let’s start with Saturday’s performance as last-minute Christmas shoppers “swarmed” into stores on the last shopping day before Christmas with total UK retail footfall leaping 35% year-on-year, according to Sensormatic Solutions.
Compared to high streets and shopping centres, retail parks saw the biggest uptick in visitor numbers on Super Saturday, up 9.3% week-on-week.
Meanwhile, Friday saw total retail shopper visits rising 43% week-on-week with UK shoppers expected to have spent £4.89 billion in the four days across 21-24 December, the report said.
Andy Sumpter, Sensormatic Solutions’ EMEA Retail Consultant, said: “Retailers experienced a significant year-on-year jump in [Saturday] footfall this year, as last year Super Saturday fell Christmas Eve, when stores ran restricted festive trading hours.”
He added: “Consumers have shopped around to get the best deals on gifts, with many holding out until the last moment to make purchases, while others held off, in a Christmas game of cat and mouse, in the hope that retailers would release early Boxing Day discounts to drive up demand,” he continued.
So how did Boxing Day (26 December) shopping performance stand up? On a week-on-week basis, Boxing Day store footfall jumped 39.2%, more figures from Sensormatic Solutions showed.
Its report also claimed shopper traffic only “dipped marginally” (1.2%) on a year-on-year basis.
It said total retail enjoyed that huge footfall improvement on the day after Christmas Day as bargain-hungry shoppers headed in-store.
And what did industry insiders think? Zaki Hassan, GM EMEA for retail tech solutions specialist Aptos, said: “Buoyed by some of the warmest temperatures on record, UK retailers have seen robust footfall on the high streets and retail parks, as consumers try to shake off the impacts of higher costs of living and end their years on a positive note.
“Massive queues were observed at Bicester Village on Boxing Day, where the outlet centre employed staff to manage the crowds hoping to get some post-Christmas deals. Those late to rise surely were disappointed to have to wait in lines in the parking lot to prevent an overcrowding situation.
“Back in Central London, shoppers were out in force, despite a number of retailers choosing to stay shut on Boxing Day, with tourists contributing to higher share than in recent years.”