电报盗号系统云控破解技术|【唯一TG:@heimifeng8】|飞机盗号软件API破解技术✨谷歌搜索留痕排名,史上最强SEO技术,20年谷歌SEO经验大佬✨H&M links with Google Cloud to boost customer experience, internal functions
Sandra Halliday Published
June 30, 2025
Fresh from delivering its latest results this week, on Thursday H&M had another big announcement with the debut of a new partnership with Google Cloud.
The latter will collaborate with the Swedish fashion retail giant to develop an “enterprise data backbone including a core data platform, data product, and advanced artificial intelligence (AI) and machine learning (ML) capabilities”.
This will also include “the establishment of a new data mesh to further make all types of data and events accessible from multiple sources including in-store, online, its brands ecosystem and suppliers”.
The aim is to boost a wide number of functions via a range of Google Cloud’s products and services.
As the partnership develops, we should therefore see “increased optimisation of internal supply chains, as well as next-generation customer experiences across a variety of sales channels, from physical stores to e-commerce”.
The retail giant’s chief technology officer Alan Boehme said it "has a long history of innovation across all our brands and always wants to build meaningful relationships with our customers. We are now further accelerating digitalisation as we believe in sustainable growth powered by advanced analytics and tech. Therefore, I’m happy to announce we’ve found a provider who matches our needs” .