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Sandra Halliday Published
December 27, 2025
The first reports are coming in covering the whole UK festive season’s retail spend with a Mastercard SpendingPulse (MSP) release saying UK shoppers returned to the high street and clothing and jewellery did well.
Its figures (which exclude car-rated sales) cover 1 November to 24 December and show a 2.6% rise year on year. That includes in-store and online retail sales across all forms of payment, although the numbers aren’t adjusted for inflation.
Against the backdrop of a cost-of-living crisis and widespread discounting, that modest increase feels quite respectable, even though the impact of inflation makes a 2.6% rise look less impressive than it does on the surface.
MSP said there was “a festive return to in-person experiences, as spend on restaurants increased by over 11.4% and in-store sales increased 3.5%”.
But online sales were down 2.8%, “showing that consumers still have an appetite for shopping in-person”.
Consumer spend volume for the period peaked during Black Friday, “as savvy shoppers looked out for promotions to make the most of their spending and navigate inflation”.
The report said jewellery saw significant growth, up 8.3%, “proving that it continues to be a festive favourite when it comes to gifts”.
It added that British consumers were also updating their wardrobes ahead of the festive party season, with clothing sales up a healthy 8%. People “dressed to impress, while spend in restaurants increased 11.4%, showing that despite a difficult macroeconomic environment, the British consumer is resilient when it comes to celebrating”.
Natalia Lechmanova, Senior Economist, Europe for Mastercard said: “The British consumer has been savvy with their spending this year. Although overall retail spend is relatively flat, we’ve seen an increase in spending on Black Friday and Cyber Monday promotions when it comes to electronics in particular. Shoppers have been willing to splash out for gifts, with spend on jewellery and clothing up considerably year on year, but wanted to do so at the right price.
“We’ve also seen a cautiously optimistic return to the high street. British consumers want to celebrate during the festive period, and we’ve seen spend on restaurants increase by over 11% as people continue to value experiences and spending time together post-pandemic.”