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Sandra Halliday Published
May 3025黑帽SEO工具包 2025
Speculation around Missguided’s future is building and a number of big-name retailers and private equity giants are understood to be circling the troubled firm with some expected to made bids for the fast-fashion retailer this month, according to various reports.
Retailers including JD Sports, Asda, ASOS, Shein and Frasers Group plus finance businesses CVC and Carlyle are among those believed to be showing interest in the business.
Some of those (Frasers, ASOS, JD Sports) are already known for being interested in strong brands that have hit difficult times, or others have existing relationships with Missguided (such as Asda that hosts Missguided concessions in its stores).
The move comes after Missguided said it had brought in advisers from Teneo to look at strategic options for the business, which includes a possible sale. The decision coincided with the announcement late last month that its founder and CEO Nitin Passi is stepping down from leadership of the firm.
The brand is now being guided through this phase by a new leadership team headed chairman Ian Gray and chief digital officer Rafaele Petruzzo, who was formerly CDO at Arcadia group.
Last year, investor turnaround specialist Alteri stepped in to rescue Missguided after it was hit by supply chain issues and a difficult post-pandemic trading period. Alteri invested £53 million for a 50% stake in the business.