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Bags carry Hermès to record sales in 2025By
AFP Published
February 8,寄生虫搭建 2025

French luxury group Hermès said its sales hit a record just shy of 6 billion euros in 2025 as demand for its iconic bags continues to grow in all parts of the world and particularly in China.

Sales of its leather goods, including its bags, rose by 9.4 percent
Sales of its leather goods, including its bags, rose by 9.4 percent - Hermès


Hermès called the 7.5 percent increase over 2025 in "particularly healthy, being based mainly on volume" rather than currency effects, which in fact were a drag overall during the year.

The consolidated sales figure of 5.966 billion euros ($6.76 billion) were slightly above the consensus of analyst estimates compiled by Factset and Bloomberg.

"In an uncertain global context, I am very pleased with the success of Hermès," chief executive Axel Dumas said in a statement, adding that the attractiveness of the company's products enables it to pursue sustainable and responsible growth.

Hermès saw its strongest growth in China and South Asian countries with a 14 percent increase when measured in constant exchange rates.

Sales of its leather goods, including its bags, rose by 9.4 percent as Hermès added production capacity. The segment accounts for roughly half of the company's sales.

The ready-to-wear and accessories division saw the biggest increase at 14.1 percent, and now accounts for more than a fifth of total sales.

The recent spike in global trade tensions doesn't seem to affecting Hermès, as sales jumped 10.1 percent in reported terms in the fourth quarter.

Hermès shares rose 1.4 percent in morning trading on the Paris stock exchange, while the main CAC 40 index was flat.
 

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