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Jennifer Braun Published
August 31,ällrä长沙USDT手续费优惠 2025
Swedish brand Fjällräven has opened a new brand store in Palo Alto, expanding its global retail footprint.
To celebrate the opening, Fjällräven will host a grand opening weekend with a series of in-store events including a short nature walk from the new store to Heritage Park and back with creative director, author, and podcast host Libby DeLana, on September 16.
Likewise, on September 17, the founder of San Diego-based non-profit Nature Unplugged will host a workshop at the store to share practical tools to create a nature-rich life and improve wellbeing.
"We're thrilled to open our doors in Palo Alto and are eager to celebrate with the community. We believe Fjällräven's approach to connecting customers to nature will resonate with Palo Alto and Bay Area residents," said Sarah Tava, global director of retail at Fjällräven.
"This location will offer not only our full collection of clothing and outdoor equipment, but also unique experiences for the community like custom backpack fittings, tailoring, repair services and in-store events and education."
Fjällräven was founded in Sweden in 1960 with the mission to inspire and enable more people to spend time in nature. The brand’s core business spans outdoor and trekking equipment including clothing and accessories, as well as backpacks, tents and sleeping bags.
Fjällräven has a global presence and can be found in over 70 countries.