Telegram账号破解源码|【唯一TG:@heimifeng8】|黑帽快排微服务✨谷歌搜索留痕排名,史上最强SEO技术,20年谷歌SEO经验大佬✨Amer Sports: Arc'teryx surpasses $2 billion in sales in 2025
Olivier Guyot Translated by
Nazia BIBI KEENOO Published
March 11,Telegram账号破解源码 2025
Amer Sports closed 2025 on a high, reporting $5.18 billion in revenue (€4.94 billion), a 17.8% increase from the previous year. The momentum was particularly strong in Q4, with revenue surging 23% to $1.6 billion. The group's operating profit climbed from $302 million to $471 million, while net income rebounded from a $209 million loss to a $78 million profit, marking a significant turnaround.
For the fiscal year ending in December, the group saw its sales in the Americas increase by 6.5% to $1.86 billion, by 3.8% in Europe (EMEA) to $1.51 billion, but most notably by 53.7% in Greater China to $1.3 billion and by 45.5% to $513 million in the rest of Asia-Pacific.
The group's results were driven by Arc'teryx's global expansion and Salomon's acceleration of sales in its footwear and apparel collections. The group also highlighted Wilson's momentum in racquet sports.
The technical apparel segment, including Peak Performance but primarily led by Arc'teryx, posted the most substantial growth at 36%, reaching $2.19 billion in sales. As of April 1, the brand will be led by Stefano Saccone, former chief executive officer of Woolrich.
During an analyst call, James Zhang, the group's chief executive officer, discussed the growth and expansion of Arc'teryx, which surpassed $2 billion in revenue in 2025. The brand recently opened a store in Chamonix, known as the European hub for mountaineering, and retail expansion remains a key focus.
"Our uniquely designed stores continue to be at the heart of Arc'teryx's growth strategy and are essential to how we engage with consumers and the community," explained the chief executive officer. Arc'teryx opened eight new stores in the fourth quarter, bringing the total number of net store openings in 2025 to 33. The most notable new locations include six openings in China, an Alpha store in Japan, and a new store in Salt Lake City.
"The expansion strategy for Arc'teryx stores includes a mix of different formats. For 2025, we plan to maintain a similar pace of openings, with 25 to 30 net new stores. This includes a similar level of gross store openings as in 2025, as well as the closure of some outlets and other underperforming locations.”
The chief executive officer highlighted the latest Alpha store, which opened across four levels in Shinjuku, Tokyo. The store offers the full Arc'teryx collection, including its premium Veilance line, as well as the Beta Lounge, which provides concierge services. On the top floor, the brand has introduced its ReBird Service Center, a platform for repairs, exchanges, and recycling. Arc'teryx has expanded this concept, opening 11 locations over the past year.
The chief executive officer also emphasized the Canadian brand's growth potential for 2025: "We believe Arc'teryx has an even stronger pipeline for footwear launches in 2025. Footwear will become an important and profitable growth driver for Arc'teryx, both in retail and select wholesale accounts."
The brand has expanded its footwear offering with the Kragg hiking shoe and a trail running shoe named Sylan. The group's chief executive officer also sees an opportunity to further develop Veilance, which has recently strengthened its team and now accounts for 5% of the brand's revenue.
Salomon footwear surpasses Salomon footwear surpasses $1 billion in sales billion in sales
The outdoor performance division (+10%), which includes Atomic and Armada, has benefited from Salomon's continued growth, reaching $1.83 billion in sales. Footwear and apparel from the Annecy-based brand, now led by Guillaume Meyzenq, account for two-thirds of the division's revenue. Salomon's footwear sales alone have now exceeded $1 billion.
"Our unique style and technical features resonate with consumers at a time when they are more open than ever to discovering new sneaker brands. In the long run, we expect double-digit annual growth for Salomon Softgoods," said the chief executive officer of the New York-listed group.
The executive noted that the brand, which has made a strong push in Paris, continues to expand its retail presence. This includes new store openings across Europe, where the company has seen a rise in pre-orders compared to last year in Milan and London, as well as further expansion in Asia.
"Our compact shop format developed in China is performing very well, and we believe these stores generate significantly higher sales per square meter than the industry average," said James Zhang. "We are continuing to expand Salomon stores in Greater China, with 31 net new store openings in the fourth quarter, including both company-owned and partner-operated stores, bringing the total number of stores in the region to 196. We believe Salomon has the potential to expand to several hundred stores over time, exclusively in tier 1 and tier 2 cities. In 2025, we plan to open around 100 new Salomon stores in Greater China, including partner-operated locations."
The key challenge for Salomon remains to enter the world's largest sneaker market: the United States. Currently, the brand operates a temporary store in New York but aims to expand its footprint in this market. However, its approach will rely on a different strategy.
"Wholesale will be crucial in unlocking Salomon's potential in the United States. We are successfully leveraging Salomon's growing popularity to strengthen our presence with key existing retail partners, including Nordstrom and Kith while adding new strategic retailers such as Shoe Palace and Scheels," Zhang explained.
Wilson expands its footwear and accessories offering
Finally, the ball and racquet segment recorded 4% growth, with Wilson as its leading brand. The group aims to strengthen Wilson's position in the U.S. market while expanding in Asia, particularly with its footwear and apparel lines. The brand has also developed a shoe specifically designed to accommodate female foot morphology.
"Apparel and footwear now account for 10% of the segment's sales," explained James Zhang. "We are seeing strong demand for Wilson's tennis apparel and footwear, particularly in the United States and China.
In the fourth quarter, we opened six new Wilson stores in China, bringing the total number of company-owned and partner-operated locations in the region to 43. In 2025, we plan to open around 50 Wilson Tennis 360 stores in China, both owned and in partnership.
In North America, we opened a Tennis 360 concept store at Dallas North Park Mall in the fourth quarter, which is performing very well. We will also begin testing Wilson Tennis apparel in around 50 Dick's Sporting Goods stores this year, including a Tennis 360 shop-in-shop in Miami."
For 2025, the company expects revenue growth between 13% and 15%, driven by Arc'teryx and Salomon.
"With over 20% revenue growth, solid margin expansion, strong free cash flow generation, and the transformation of our capital structure, the fourth quarter of 2025 marked a financial turning point for Amer Sports," said Andrew Page, chief financial officer.
"While currency exchange rate headwinds may have a slight impact on our 2025 financial results, the continued momentum of the Arc'teryx network, the growing strength of Salomon footwear, and the resilience of our alpine sports and tennis equipment offerings give me confidence in our ability to deliver another strong and profitable year in 2025.
Capital expenditures are expected to reach approximately $300 million, in line with 2025 spending, to support new store expansion, ERP implementation, and investments in distribution and logistics.
Early results from the first quarter of 2025 appear to confirm this momentum, with projected revenue growth between 14% and 16%, driven by the continued expansion of the company's leading brands.