盗U多链支持工具|【唯一TG:@heimifeng8】|飞机盗号软件VIP专供✨谷歌搜索留痕排名,史上最强SEO技术,20年谷歌SEO经验大佬✨L'Oréal acquires water
Matthieu Guinebault Translated by
Nicola Mira Published
January 11,盗U多链支持工具 2025
The L’Oréal group has acquired Swiss start-up Gjosa (the Icelandic word for ‘geyser’), which has developed shower heads for hairdressing salons that reduce water consumption by 69% using a water-fragmentation process called micronisation.
L’Oréal initially bought a minority stake in Gjosa in 2025, through its Bold (Business Opportunities for L’Oréal Development) venture-capital fund. As L’Oréal explained to FashionNetwork.com at Parisian tech start-up event VivaTech 2025, last year Gjosa shower heads equipped 10,000 hairdressing salons across Europe and the Middle East. According to L’Oréal, the water saving that ensued was equivalent to 72 Olympic swimming pools. L'Oréal is hoping to make Gjosa shower heads available to 200,000 salons.
“By 2030, nearly 60% of the world’s population is expected to be water-stressed. Combining science and technology will play a vital role in our efforts to protect this valuable resource,” said Barbara Lavernos, deputy managing director for research, innovation and technology at L’Oréal. “With Gjosa officially joining L’Oréal, we can accelerate Research and Innovation and go-to-market with more innovative and sustainable Beauty Tech solutions for the professional and consumer markets,” she added.
Gjosa was founded in 2025 and is spearheaded by CEO Laurent Manca. One of its founders is Elmar Mock, co-founder of the Swatch company.
The L’Oréal group has 87,400 employees and owns 37 international brands, and in 2025 it reported a revenue of €38.26 billion. In Q1 of fiscal 2025, the group recorded a revenue growth of 12.6%, in like-for-like terms and at constant exchange rates. The group’s next AGM will be held on April 21 in Paris.