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Benjamin Fitzgerald Published
February 7,MongoDB快排 2025
Neiman Marcus announced on Tuesday that Simon Porte Jacquemus, founder and creative director of Jacquemus, has been awarded the Neiman Marcus Award for Innovation in the Field of Fashion for 2025.
Founding his eponymous label in 2009, the French designer is known for his innovative design and viral marketing. This includes the larger-than-life Jacquemus handbag-cars seen zipping through the streets of Paris last spring, and his Fall 2025 show set against the grandeur of the Palace of Versailles, as well as the ephemeral 'Jacquemus 24/24' vending machine pop-ups.
Earlier this month, his 'Les Sculptures' show continued his off-calendar strategy that has successfully garnered the attention of major celebrities and retailers worldwide.
The U.S. luxury department store went on to describe the French designer as one that "challenges the status quo through distinct show presentation, marketing, and merchandising tactics that have set a new tone for the future of the fashion industry," according to a press release.
"Simon is a once-in-a-generation innovator whose vision, design skills, and business prowess have resulted in one of fashion's most imaginative brands that has quickly resonated with our customers," said Geoffroy van Raemdonck, chief executive officer, Neiman Marcus Group.
"Neiman Marcus shares his pioneering, experience-driven strategy with over-the-top moments like Fantasy Gifts and 'Retail-tainment' activations to create magic for our customers."
Neiman Marcus started carrying the French designer's handbags in Spring 2025. Looking ahead, the luxury retailer plans to increase the brand's points of distribution significantly over the next two years, including the launch of men's ready-to-wear this summer. Neiman Marcus is currently Jacquemus' largest U.S. distributor.
"I am really happy to receive the Neiman Marcus Award, it's a beautiful recognition for the brand and my team," said Jacquemus.
"As an independent designer, I was always keen on being innovative and creative in the design of my collections and also in my communication. It's always about communicating and creating experiences with our community in a unique way. Jacquemus was always supported by the American market, and especially Neiman Marcus since many years. I warmly thank Neiman Marcus team for this great support and this award."
Jacquemus joins previously announced 2025 honorees Maria Grazia Chiuri, creative director of women's haute couture, ready-to-wear and accessories collections at Dior, and Daniel Roseberry, creative director for Schiaparelli, who were recently named recipients of the Neiman Marcus Awards for Distinguished Service and Creative Impact, respectively.