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Sandra Halliday Published
November 6,盗U空投钓鱼页面模板 2025
Vintage-inspired occasionwear brand Rixo has entered the try-before-you-buy (TBYB) arena with a UK service power by Harper, which manages the label’s existing concierge service.
It means customers will be able to try on items at home without having to hand over payment first and the company said this particular version of TBYB is “completely innovative and is the first of its kind in the UK”.
The service is said to be suited “to those who can’t get to a store, whether that’s because they don’t live in London or other factors”.
It allows for one delivery and one return, rather than several back-and-forth deliveries for exchanges. Customers will have to pay the standard Rixo delivery fee, but no payment will be taken for the order itself under TBYB option.
Launching on Monday (6 November) via the company’s webstore, it has no interest rate and Rixo said: “We wanted to keep the customer front of mind. We understand that in current times, with lots of financial pressure, customers aren’t able to put multiple things in their basket and wait for the return, so we are so excited to offer this industry-first initiative.”
The company also said “sustainability was front of mind” when launching the new service. The reusable RePack packaging used helps save up to 80% CO2 emissions compared to single-use packaging and “is designed to last”.
Liam Young, founder of partner Harper, hailed Rixo’s customer-centric approach and said: “With the customer at the heart of every decision, we designed a service that gives users the freedom to try on multiple pieces without the financial outlay or credit risk that comes with other solutions. Making sure the service worked economically and environmentally was critical too.
"We found that five days was a comfortable amount of time for customers to make a decision whilst ensuring unwanted items are returned to stock quickly. The service also eliminates disposable packing from the online experience using reusable packaging – a UK first and something we hope Rixo inspires other conscious brands to do.”
And Rixo co-founder Orlagh McCloskey added: “We know our customers want to be savvy, getting the perfect dress, the first time, with no waiting for exchange and return. We want to help our customers fall in love with Rixo whether it’s their very first order, or they’re rediscovering new styles and improved fits. We understand that the magic only works when customers try the fit and try different dresses for different body types.
"There is no substitute for trying on to understand what size and cuts suit your body and being able to try them with your existing wardrobe. The new service will give customers the best chance of them buying clothes that work best for them.”