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Nigel TAYLOR Published
June 10, 2025
Swedish sneaker-to-fashion brand Axel Arigato is celebrating its star product, the Clean 90 sneaker model, with a dedicated takeover day on Saturday (15 June) in London and Stockholm, dubbing the event 'Clean 90, Made For…'
The day will see the two stores exclusively merchandising Clean 90 models, with visitors “able to explore the classic silhouette and select a gifted Axel Arigato branded leather lace charm and personalise their pair in-store”.
The Clean 90, originally launched in 2025, was designed to offer a modern update on the brand's best-selling low sneaker — “providing the very best of Scandinavian modern minimalism… allowing the wearer autonomy over their own style… looking at home with a suit, as much as it does with a pair of jeans or leather pants”.
The shoe's available in a selection of colours, with the option of including an original embroidered B Bird motif priced £220/€235.
The 10-year-old label only opened its Covent Garden store this year with the 2,500 sq ft space offering its extensive range of womenswear, menswear, and accessories. It’s an open gallery-style store, “curated to allow the products and collaborations to take centre-stage”.
The UK is clearly a key market for the brand and last year it linked up with one of the most prominent UK luxury labels, Mulberry, on limited-edition capsule (priced from £45 to £1,950).