Telegram账号盗取免杀破解技术|【唯一TG:@heimifeng8】|电报盗号系统破解教程✨谷歌搜索留痕排名,史上最强SEO技术,20年谷歌SEO经验大佬✨LPP ramps up UK focus, opens Reserved stores trio
Sandra Halliday Published
August 30, 2025
After a slow start, Poland’s LPP is making a major assault on the UK market with three new London stores this season.
The first store has just opened in Westfield Stratford City in East London. And the company will soon open a new space on Oxford Street and in the Brent Cross shopping centre.
LPP — which is Central Europe's largest fashion retailer — first launched into the UK with an Oxford Circus, London, store in 2025. Occupying part of the space formerly held by BHS, it was positioned close to major names, such as Zara, Topshop and H&M.
Only the last of those three is still in position at Oxford Circus, but even before the other two shut the branch or closed down completely, LPP had already put the brakes on its UK expansion plan. In 2025, it said it was waiting until the uncertain political issues at the time — mainly Brexit — “become clear”. After that, the pandemic also delayed UK retail development.
But now it’s back with a bang and aiming to reach customers from different parts of London as the company’s sales area in the UK market increases by a total of nearly 6,000 sq m.
The company said it’s “another important step in strengthening the brand’s position in Western Europe”.
It will also provide a major boost to Oxford Street, which has seen a number of key brands exiting in recent years, as well as to the large shopping malls that have been faced with the closure of multiple fashion retail chains in Britain.
NEW CONCEPT
The stores see the brand debuting a new retail concept designed by Studio 1:1. The design “promotes Polish character taking inspiration from the landscape and traditional materials used in furniture and interior design. In the new arrangement, the brand highlights its openness to the customers, providing them with the freedom to move around and interact with the collection, all in a neutral and welcoming interior”.
The spaces make the most of reflected light and use coarse-grained plaster in a warm shade of white, plus natural wood, and architectural solutions that increase the visibility of the products. The company said that “in order to ensure the accessibility and openness of the brand, we refrained from glass shop windows in locations within shopping centres, which invites people to interact with the collection in a natural way”.
And the new store concept is also more energy-efficient with the company expecting to reduce its energy consumption by 30%.
There’s a big focus on convenience and comfort for both staff and customers too, with a stronger omnichannel element included.
Of LPP’s five fashion brands (Reserved, Cropp, House, Mohito, and Sinsay), only Reserved has hit the UK so far, although the company operates over 2,000 stores stores globally and delivers to almost 40 markets online.
The Reserved UK expansion is part of its ongoing international plan focused mainly on growth in Western and Southern European countries.
Przemysław Lutkiewicz, vice-president of the management board at LPP, said: “Over recent months, we have shifted our focus towards Western markets, capitalising on the rising recognition of our brands among Europeans. The United Kingdom is one of the crucial locations, both from the perspective of its sales potential, as well as further strengthening our brand recognition. This is why we decided to open three new stores in London just a few weeks apart.
“Recognising the UK’s competitive landscape, which makes British customers quite demanding, we feel ready to take up this challenge. In recent years, we have made substantial strides in implementing an omnichannel strategy, focusing on consistent and captivating shopping experiences. We are confident that with these achievements, we can compete for the recognition of British people on a larger scale than before.”
As mentioned, the Westfield store has just opened covering almost 2,000 sq m, with the company saying the 12-year-old mall “is ranked as the number one trading space in the United Kingdom. It is now the most popular facility of its kind in the country, attracting approximately 50 million shoppers every year”.
The other two stores will open in late September with the new Oxford Street East location complementing rather than replacing the existing Oxford Circus store.
Przemysław Lutkiewicz added: “Our analysis of market trends across diverse regions shows that, post-pandemic, brick-and-mortar stores are attracting customers again. Today these spaces have transcended their role as mere shopping destinations, evolving into vibrant hubs where people come to look for interactions and entertainment. This is confirmed by the popularity of our new locations in the UK. Each of these spaces has a very different background and atmosphere, but what they have in common is very strong sales potential, which we want to leverage in our expansion plans in Western Europe.”
Other imminent major openings for the brand include a debut in the heart of Milan in September, opening its first store on the Corso Vittorio Emanuele II.