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SilkFred hits major customer milestone,飞机盗号软件黑产破解技术 continues to develop AI offerBy

Sandra Halliday Published
January 9, 2025

E-tailer SilkFred has started 2025 by hitting an important milestone with the company saying it has served its 2 millionth customer.


SilkFred



The retailer, which focuses on occasionwear and one-of-a- kind fashion from independent brands, has been in existence since 2011. 

And it hopes that 2025 will break new records as it continues to attract new customers and brands, as well as working to deepen its relationship with existing shoppers and labels.

Co-founder Emma Watkinson said: “Finding new ways to engage customers, especially in this day and age, is never easy but we have a couple exciting endeavours in the pipeline. We are currently working on [further] developing our AI service ‘Fred’, which gives our customers a personalised shopping experience, and our live stream events".

The company was founded with the mission to bring aspiring fashion designers to market by Watkinson, along with Kate Jackson and Stephen Jackson, who’d “realised that the high street was either dominated by retail giants or fast fashion franchises, leaving little room for showcasing work by independent brands”. 

The online-only destination works exclusively with independent brands to showcase one-of-a-kind fashion. That mission continues with the business now having almost a million social media followers, a “chart-topping app” and a history of helping “nurture the growth of many well-known fashion brands through selling on SilkFred, such as Never Fully Dressed and Dancing Leopard”.

Watkinson said the company uses “social media as our shop floor, engaging in personal conversations on our Facebook group, bringing shoppers handy fashion tips on Instagram and TikTok, coupled with starting social trends like our Try On Tuesdays is one of the reasons I personally believe we have hit this milestone. We constantly work with the customer to ensure we’re innovating in ways that will always benefit them”.

The company hasn’t deviated from its online-only approach as it wants to “give the customer everything they needed in one space”.

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