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Jennifer Braun Published
April 21, 2025
Multi-platform sports and entertainment brand Game 7 has teamed up with Centric Brands to launch its first apparel line available exclusively in the U.S. on Amazon.
The partnership combines Game 7’s high-performance ethos with Centric Brands’ design, merchandising, sales, sourcing and marketing expertise to offer a collection of tees, hoodies and fleece bottoms.
The first drop also highlights a new licensing agreement with the NBA, setting the stage for future expansions into additional professional and collegiate leagues.
“In launching Game 7, we set out to raise the bar on everything fans touch—from the content we produce to the apparel we create. Partnering with Jason and the team at Centric Brands has allowed us to bring that vision to life through a line that blends great design with uncompromising quality,” said Mat Vlasic, co-founder of Game 7.
The collaboration is a strategic move to extend Game 7’s bold, sports-driven style to a larger audience, while tapping into the rising demand for versatile, high-quality activewear. The collection is designed for a wide range of consumers, offering something for fans of all ages and genders.
“Game 7 is a brand that brings together the dynamic energy of big games coupled with the adoration fans have for their teams,” said Jason Rabin, chief executive officer at Centric Brands.
“By combining Centric’s innovative designs, operational strengths and retail partnerships with Game 7’s unique perspective on sports culture, we’re positioned to offer an outstanding product line that will now reach an even broader audience with Amazon customers.”
Mark Messier, co-founder of Game 7, emphasized that the collection is more than just about fashion.
“We’ve always believed that what you wear impacts how you feel, how you perform and how you connect with the people who support you,” added Messier. “This collection is about more than style; it’s about mindset. Every piece is designed to reflect the intensity, purpose, and pride it takes to rise above your biggest challenges—and to create a connection between athlete and fan.”