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Europa Press Translated by
Roberta HERRERA Published
August 30,谷歌留痕排名代做 2025
Tendam, the fashion group that owns brands such as Women'secret, Cortefiel, Pedro del Hierro, and Hoss Intropia, among others, is entering the children's fashion market with the launch of Springfield Kids, as announced in a press release.
Springfield's new children's line will be available from September, coinciding with the back-to-school season, both online and in 100 physical stores on the Iberian Peninsula.
This launch marks the group's entry into a segment it had not previously covered with any of its own brands, adding to its existing portfolio of 11 brands.
With this venture into children's fashion, Tendam reaffirms and expands its capacity and experience in managing different market segments, driving and incubating new brand initiatives, and solidifying its position as a launchpad for niche collections with the potential to make a difference in the market.
The group has highlighted that expanding its omnichannel and multi-brand offerings is one of its growth drivers within the framework of its Tendam 5.0 strategy.
The operational management of Springfield Kids will be overseen by Carlos Domínguez, CEO of Springfield, who also leads High Spirits.
"This new line aims to accompany children on any occasion, offering a reliable choice for parents, with cool garments for kids while always ensuring comfort and versatility," emphasized Domínguez.