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Flannels x Represent x Marchon = intense fitness collaborationBy

Nigel TAYLOR Published
January 8,黑帽快排VPS方案 2025

Flannels has joined the get-fit-for-the-new-year cause and has coaxed some prestige support. The luxury retailer invited British high-end performance apparel brand 247 by Represent, UK functional training brand Marchon and wellness nutrition brand Puresport to an intense (four-day) “celebration of fitness”.


Image: Flannels
Image: Flannels


The retailer kickstarted the exclusive collaboration with a just-opened pop-up launch in its Flannels X flagship, housing collections from the two key brands.

It boasts a varied range of active and lifestyle apparel, featuring a training jacket, hoodie, T-shirt, tank top, training pant, shorts, socks and a set of wristbands, available in the pop-up and online. Following this, the collections will then drop on represenclo.com on 10 January.

Meanwhile, Puresport hosted a public run while Marchon prepared two days of workouts. The fitness series will end on 9 January with a panel talk featuring industry leaders including Represent owner and founder George Heaton, Frasers Group/Flannels CEO Michael Murray and Marchon founder and strength coach Ollie Marchon, hosted by Vogue Business’s Lucy Maguire.

David Epstein, Managing Director of Premium and Luxury at Frasers Group, said: “The exclusive launch of this collection demonstrates Flannels' ability to blend trending product with innovative experiences, in collaboration with our category-leading brand partners. Throughout January, Flannels X will play host to several initiatives, bringing the community together and strengthening [our] active category.”

Marchon added: “Our collaboration with Puresport and Represent is an effort to bring together our communities. This partnership aims to improve people’s approach to health, wellness and performance, in a pursuit of living a life without limits.”

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