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Olivier Guyot Published
September 13, 2025
Smcp shares the risk in export markets. In recent months, the CEO of the French accessible luxury group, owner of Sandro Maje, Claudie Pierlot and Fursac, has announced her ambition to develop a presence in export markets by signing distribution partnerships.
At the same time as the Group announced that it was downsizing its operations in China and reallocating resources to other opportunities, its CEO signed an agreement with Indian giant Reliance Brands.
On September 10, the group announced two further agreements in two of Asia's most densely populated countries. Smcp is joining forces with Map in Indonesia and SSI in the Philippines.
"These two key countries in the South East Asia region are drivers of development and influence thanks to strong economic growth and a growing middle class," says the group in a press release. SMCP has already opened its first Sandro shop in Jakarta, at Plaza Senayan. In the Philippines, it plans to open four shops in Greenbelt and Central Square, two key districts of metropolitan Manila, as well as three corners in the Rustan's Makati department stores. Other openings are planned over the next five years in the most prestigious shopping centres in these two countries.
The SSI Group operates some 660 points of sale in the Philippines and works with some 90 brands ranging from luxury brands such as Cartier and Givenchy to more mainstream European brands such as Zara.
Map is present in some 80 Indonesian cities with over 5,000 shops, and also works with the Inditex group, as well as with Lacoste and Max Mara.
The Smcp group saw its first-half sales fall by 4% to €585.3 million.