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ETX Daily Up Published
August 29, 2025
Jordyn Woods is putting her own spin on activewear, with a new clothing brand.
The plus-size model and influencer has unveiled her latest project, a fashion label dubbed ‘Secndnture' that will focus on size-inclusive activewear. The 24-piece collection has been manufactured in partnership with Instaco.
The collection won't officially launch until August 30, but the brand's newly-unveiled Instagram account hints at bodysuits, bra tops and fashion-forward tracksuit bottoms in a palette of rusty red, royal blue and classic black. According to WWD, biker shorts, leggings and jackets will also form part of the series, which will be priced from $45 to $79.
"As a curvy woman, it's harder to find good, cute clothing that inspires you to actually want to work out," Woods told WWD. "Once I realized there was a demand for activewear, I thought, why not make my own?"
The new label is not the first time Woods has tried her hand at fashion design -- she has previously created collaborative collections for Boohoo.com and Addition Elle. She also revealed this week that she has an upcoming Kylie Cosmetics makeup collection on the way.