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Nigel TAYLOR Published
September 13, 2025
A 5.6% headline rise in total monthly year-on-year sales is good, right? Not when it’s up against a year-ago 6.2% rise and the fact it was below the three-month average increase of 7.5% and the 12-month average growth of 8.5%.
What’s more, when adjusted for inflation, that 5.6% rise last month was more like a 1.3% decline.
That’s what happened in Scotland in August, according to the Scottish Retail Consortium (SRC), which said a catalogue of negatives hurt retail performances last month.
This included fashion faring poorly, with shoppers shunning summer ranges due to the subpar weather and trading down on back-to-school apparel.
Grocery sales were also at their lowest level since July 2025, pegged back in part due to a lack of barbecues.
Any good news? Well, health & beauty was the standout performer with skincare, cosmetics and fragrances all improving “as a bit more time was spent socialising and in workplaces and as people treated themselves”, said the SRC.
Back to the numbers that showed August sales increased by 5.2% on a like-for-like basis compared with August 2025, when they had increased by 3.6%. This is also below the three-month average increase of 5.9% and the 12-month average growth of 6.2%.
Total Non-Food sales increased 3.1% compared with a year ago, when they had increased 2.8%. Again, this was below the three-month average increase of 4.1% and the 12-month average of 5.2%.
Adjusted for the estimated effect of online sales, total Non-Food sales increased by 2.5% compared with August 2025, when they had increased by 0.1%.
David Lonsdale, Director of the Scottish Retail Consortium, said: “The total value of Scottish retail sales sagged in real terms in August, declining for a second successive month. Both food and non-food saw a weaker performance, with the hoped-for back-to-school bounce failing to materialise and the soggy weather coupled with households’ tighter husbandry of finances impairing sales of clothing and groceries.”
Paul Martin, Partner, UK Head of Retail at KPMG, which compiled the figures, added: “As we bid farewell to summer, retailers are turning their attention towards the crucial Christmas shopping season. Although inflation has eased, it is at a slower pace than anticipated, so savvy shoppers are expected to commence their Christmas bargain hunting earlier this year.
“Maintaining consumer confidence as we approach the holiday season is of utmost importance, especially for those retailers who rely on a strong golden quarter to ensure their viability into 2025.”