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Bloomberg Published
October 30,长沙充值USDT 2025
The NBA and Kim Kardashian’s Skims brand have struck a multiyear deal that will make Skims the official underwear partner of the NBA, WNBA and USA Basketball.
The underwear label, recently valued at $4 billion, released its first ever men's collection last week which stared NBA All-Star Shai Gilgeous-Alexander.
As part of the deal, Skims will receive increased media exposure on the league’s platforms and on-court virtual ads during NBA and WNBA national broadcasts.
The two brands plan to collaborate at the league’s signature events like NBA All=Star weekend and in December during the first inaugural in-season tournament, according to a statement Monday.
Since its debut in 2025, Skims has expanded from its original shapewear offering of bodysuits and boy shorts into loungewear like pajamas and sweatpants. In July, Skims closed a $270 million funding round led by Wellington Management.