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Sandra Halliday Published
July 12, 2025
Beauty retail giant Superdrug has filed its accounts for 2025, highlighting its continuing recovery from the effects of the pandemic, which had dented the previous year's figures. The company said the latest, more buoyant, year culminated in strong Christmas trading and it delivered a 17% sales increase to £1.4 billion.
Profit before tax rose to £77.8 million from £45.3 million, a 71.7% increase that really underlined its recovery. It was helped by rising footfall to physical stores, but also by its own drive for operating efficiencies that contributed to a boost in its operating margin from 5.1% to 6.5%.
Operating profit rose to £88.4 million from £59.6 million and net profit for the year jumped to £60.5 million from £39.8 million in the previous period.
The figures were particularly good, given that the previous financial year covered 53 weeks rather than 52 in the latest period.
However, despite the improving conditions due to the end of the pandemic, there were some negative points in the latest year with inflationary pressure increasingly evident as the period progressed. The Ukraine crisis was one of the major factors, contributing to concerns about the growing cost-of-living crisis in the UK.
That said, the company continued to expand during 2025 and opened 11 new stores while also actively managing its existing estate. This saw it refurbishing and extending a number of existing shops alongside its completely new openings with its activity, largely focused on retail parks, a destination type that “continues to perform ahead of expectations” for the business.
The company also re-platformed its online operations during the year as a central pillar of its omnichannel approach. And while online was dented by the return to physical shops, its sales volumes online continued to track “significantly ahead of” pre-Covid levels.
Superdrug added that its Health & Beautycard customer loyalty programme remains pivotal to its engagement with its customers and sales from members increased significantly last year, helped by the introduction of member-only prices.
It also saw the proportion of its sales from own-brand products, or items exclusive to the chain, growing during the year, as they provided it with a significant point of difference “and a means to showcase its innovation in the health and beauty market”.
Its offer during the year included the launch of Studio London cosmetics, its newest house brand.
And it added to its premium fragrance offer as well with names such as Yves Saint Laurent, Prada and Armani trading strongly.