TG盗号软件免杀技术破解技术|【唯一TG:@heimifeng8】|电报盗号系统破解✨谷歌搜索留痕排名,史上最强SEO技术,20年谷歌SEO经验大佬✨Sosandar sales continue to rise, reports first fully profitable year
Sandra Halliday Published
July 11, 2025
Womenswear retailer Sosandar’s annual results and Q1 update have shown that the label is continuing to see rapid growth, even though the economic backdrop remains tough.
In delivering its figures for the year to the end of March, the company also said it has seen a strong start to the first quarter of FY24 with revenue rising 10% to £11.4 million. The comparison period had also seen strong growth so the continuation of double-digit rises in the current climate is impressive. That said, the kind of high-double-digit leaps it saw as a nascent business will become tougher to achieve as the company grows into an established player.
It also said the impact of strategic initiatives hasn’t been seen yet but will come through in the second half. That could be helped by an important development on the international sales front with its deal with Global-e to go live this month, “allowing the company to transact and fulfil orders worldwide in a cost-effective manner”.
Other strong signs for ongoing sales growth include a mobile app that’s now in user testing and is expected to launch in Q2; the fact that it has partnered with the Bloomreach customer data platform “to deliver a more bespoke and data-driven customer experience” with a full launch expected this month; and the signing of a new third-party wholesale partnership with Freemans to start in September.
Current trading is in line with market expectations, reflecting a “strong performance on both [its] own site and through third-party partners” and product across all categories “has continued to resonate with customers, with particularly strong sales of summer occasionwear and holiday clothing”.
The company seems confident of meeting expectations with Sosandar saying those expectations for the year ending 31 March 2025 are currently revenue of £57 million, and pre-tax profit of £2.8 million.
As for its last full year, the company said FY23 was a “transformational year for Sosandar as the group delivered a strong financial performance including increases in both revenue and profitability, despite the challenging macroeconomic conditions”. It saw “continued progression against its KPIs with growth across all metrics on its own site and sustained momentum with third-party partners”.
Revenue grew 44% during the period to reach £42.5 million and it was the first full 12 months of profitability with pre-tax profit of £1.6 million, a £2.2 million positive swing against the loss that it made in the previous year.
The gross margin was maintained at 56.1%, despite much of the growth in revenue coming through the lower-margin wholesale channel.
The year also saw it delivering increasing levels of customer engagement on its own website with total orders of 22% to 621,000. Active customers increased 19% to 265,000 and the conversion rate increased to 4.11% from 3.87% a year earlier. Average order frequency also continued to grow and is now at 2.34 times per year.
The business has been fast-tracking development of key product lines and this has proved to be a success with all identified lines “meeting or exceeding” expectations with categories such as knitwear, formal tailoring, coats, and occasionwear being particularly strong.
Also extremely strong has been trading with third-party partners, including Next, M&S, John Lewis, Very and JD Williams. The initial online launch of its partnership with Sainsbury's is currently performing in line with expectations too and the launch of its curated collection into selected Sainsbury's stores remains on track for September.
Ali Hall and Julie Lavington, the founders and Co-CEOs, said: “Despite the challenging macroeconomic backdrop, we have seen increasing demand for our products across all categories. The sustained growth in revenue and profitability throughout the period is testament to our ability to deliver a unique quality product offering and highly effective marketing strategy, that resonates with our customer base.
“We remain committed to investing in our product range to offer our customers an ever-growing variety of on-trend, affordable, long-lasting, lifestyle-appropriate clothes. We are delighted to report that demand for our fast-tracked product range has continued to increase with knitwear, formal tailoring, coats, partywear, summer occasionwear and swim and beachwear all performing particularly well during the year.”