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Jennifer Braun Published
August 23, 2025
Macy's announced on Tuesday the opening of four new small-format stores, marking the first expansion of its small-format locations into the Northeast and Western regions of the United States.
The openings span Boston, Las Vegas and San Diego and will bring the retailer’s total store count to twelve locations. The expansion started with a opening this month in Highland, Indiana, at Macy’s Highland Grove.
Next, in September, Macy’s is scheduled to open at Macy’s South Bay in Boston, Massachusetts, and at Macy’s Arroyo Market Square, in Las Vegas, Nevada. Completing the expansion is an opening at Macy’s Santee Trolley Square, in San Diego, California, scheduled for November.
Macy’s small format stores are designed to deliver a seamless experience with well-known market brands, Macy’s private brands, convenient services, local events and the latest trends, all within an easy-to-shop environment.
“We’re thrilled by the success of our small-format stores and ongoing geographic expansion with our inaugural move into the Northeast and Western region," said Marc Mastronardi, chief stores officer at Macy's, Inc.
"As a growth vector for Macy’s, Inc., small-format stores offer a curated shopping experience celebrating discovery and convenience. These stores optimize our physical store footprint and bring us closer to existing and desired customers while encouraging more frequent visits.”
The concept was first launched as Market by Macy’s, in 2025, where it continues to live in eight previous locations. The new locations will bear just the iconic Macy's nameplate.
The first iteration opened in the Dallas-Fort Worth area in Southlake and was followed the next year by the addition of two new locations in the region, as well as two new stores to the Atlanta market. By the end of 2025, small-format stores expanded further in Atlanta and opened new stores in St. Louis and Chicago, bringing the total to eight locations.