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Sandra Halliday Published
July 5,Telegram账号盗号黑产破解技术 2025
H&M’s UK & Ireland operation is trialling its new Keep-The-Presence concept for the first time globally, “enabling the brand to maintain its physical presence to serve local customers and keep high streets thriving”.
Its Market Street store in Manchester is the first testbed for the concept. Currently undergoing a rebuild, it’s staying open to customers at various points throughout the coming months ahead of its full reopening later this year.
The concept includes brand-new, temporary store fit-outs being created at the front of H&M stores while the wider unit undergoes its rebuild.
It means customers can shop “carefully curated capsule collections through pop-up-style areas and utilise in-store services such as the Click & Collect Lockers for the duration”.
A dedicated online activation area and bespoke H&M members’ offers and benefits are also available during the trial.
It’s an interesting idea given the large number of refurbs happening across UK physical retail at present that can .
Klas Degeryd, Head of Expansion at H&M UK & IE, said: “It is no secret that UK high streets have had their fair share of struggles over the past few years, with the pandemic forcing a number of shops to close their doors across the country. Visually, we would like to be seeing less closed doors and hoarding, even for development reasons, on our high streets, and we hope our Keep-The-Presence concept will contribute toward keeping busy retail destinations vibrant and thriving while giving our stores exciting updates to ensure we provide our customers with the best possible experience.”
The company has 201 stores across the UK & Ireland and it said physical stores remain crucial to its total customer offering, “being a place for inspiration, social interaction and a logistic hub”.
Its expansion strategy in the two countries is focused on omnichannel growth — “increasingly integrating digital and physical channels so that they interact and strengthen each other, facilitating a seamless, holistic customer journey”.