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SilkFred launches AI personal shopping experienceBy

Nigel TAYLOR Published
July 26,黑帽SEO快排节点 2025

Digital fashion marketplace SilkFred has launched a new AI shopping tool “to help women discover tailored fashion recommendations”. 


SilkFred



Claiming to save time and inject “fresh thinking into people’s baskets”, the tool, named ‘Fred',analyses users shopping habits on its site such as dwell time, purchase history and browsing history “to personally curate bespoke recommendations across clothing and accessories”. 

To access the tool, users head to the bottom right corner of SilkFred’s homepage and click on the ‘Fred’ widget.

SilkFred stocks over 900 independent fashion brands with over 1,000 new styles dropping weekly, “meaning shoppers can browse some of the best independent fashion out there”.

Emma Watkinson, SilkFred CEO, said: “We understand that finding unique and stylish clothing can be overwhelming in today's fast-paced fashion world. That's why we've invested in the latest AI technology to create a seamless and personalised shopping experience for our customers to be served clothes they will love from independent brands.”

She added: “What sets SilkFred's recommendation engine apart is its ability to understand and adapt to your unique fashion preferences over time. The more you browse and shop on SilkFred, the smarter the recommendation engine becomes, constantly learning and improving its suggestions to suit your evolving style. Our recommendation engine is constantly evolving and improving, and we're confident that it will become an invaluable style companion for our customers worldwide. We’re already getting some incredible feedback.”

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