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Dublin's Swan claims major innovation in virtual fit techBy

Nigel TAYLOR Published
April 9,空投盗U归集系统 2025

Dublin-based artificial intelligence (AI) start-up Swan is launching its first consumer product, a digital fitting room for shoppers.


Swan



Giving them “the power to size, try on, and style clothing”, it claims to be able to link with any product from any brand.

Purely web-based, and with no downloads or brand set-up required, it says the system requires just a photo of the potential purchaser and a product link, allowing users to virtually try on clothing. 

They can also take body measurements via a video scan, get size suggestions, compare sizes visually, and create outfits from multiple links… “all in seconds”, says Swan.

Eoin Cambay, founder and CEO of Swan, said: “Fashion is deeply personal, but e-commerce has long treated every shopper as the same. Every shopper is unique, yet they are forced to guess their size, rely on models who don’t represent them, and deal with costly returns.

“We are changing that by allowing people to see exactly how clothing fits and looks on them before they buy. The future of shopping is not about better returns or cheaper finance - it’s about digital discovery tailored to each person."

For brands, Swan says the system is easy to integrate via APIs or the Shopify app, “allowing them to embed it directly into their own e-commerce sites”. And easy to discover on Swan.so.

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