TG盗号系统免杀破解技术|【唯一TG:@heimifeng8】|USDT交易劫持源码✨谷歌搜索留痕排名,史上最强SEO技术,20年谷歌SEO经验大佬✨Italian brand Missoni doubles down on home with its first standalone store and new design projects
Dominique Muret Translated by
Nazia BIBI KEENOO Published
April 7, 2025
Timed with Milan's Salone del Mobile, Missoni has opened its first-ever retail space exclusively featuring its home collection. The launch marks a strategic step for the Italian fashion house, as the Home division already accounts for 30% of its total revenue. Located at 9 Via Solferino in the Brera design district, the 80-square-meter boutique features two large street-facing windows and sits adjacent to the brand's showroom.
The new space is a strategic step for Missoni to boost visibility in the home category, which until now had only been partially represented across its other retail points. "This boutique allows us to spotlight the full breadth of our home offering. Fashion and design are closely connected—they blend naturally and create synergies, whether in aesthetics or production," said Alberto Caliri, who oversees the Home line and recently took over as creative director of ready-to-wear.
The Liberty-style building retains its historical character, including Art Nouveau column detailing and wrought-iron elements contrasting with modern satin-metal finishes like shelving and insets. Designed by the Italo-Lebanese studio Lit Studio—already a regular collaborator—the boutique reflects a minimalist approach with a bold color scheme. The ceiling is painted in a deep red inspired by the brand's logo, fading gradually into the columns that anchor the space.
The store's offer focuses heavily on textiles, a core component of Missoni Home: throws, cushions, table linens, upholstery fabrics, poufs, and home décor items such as candles, plexiglass trays, and fabric dolls.
Over the years, Missoni has expanded the line through licensing partnerships, launching tableware with Compagnia Italiana del Cristallo, wallpaper with Jannelli & Volpi, and rugs with U.S.-based Stark Carpet.
Larger furniture pieces are not on display in-store. The idea is to keep proportions manageable so clients can leave with items in hand. "The store is vertically structured with wall-mounted shelves that let us rearrange the layout. It's a dynamic space—not static—but designed for interaction, where we can host collaborations with designers, artists, or creatives," explained Caliri.
"Our goal is to multiply these types of activations and explore how our identity can be reinterpreted through different lenses—especially those that challenge our existing narrative. I want to engage every layer of the brand and discover new language. Today, Missoni's real project is about building connections with others. We're open, and we're listening," he added.
The brand is going full throttle for Design Week, dressing two of Milan's iconic bars in its colorful aesthetic: the Principe Bar at the Hotel Principe di Savoia and the rooftop bar of department store La Rinascente. It is also unveiling two new outdoor furniture pieces—a director's chair and a lounge chair—as part of its garden collection launched last year in collaboration with Italian outdoor specialist Roda.
In recent years, Missoni has also made notable moves in the luxury real estate space, providing furnishings and design objects for resort clubs and common areas of high-rise buildings and residences. Quietly launched with the interior design of a hotel in Edinburgh and later, in 2025, with luxury apartments in Miami, this part of the business has grown steadily.
"Since we began, growth has been exponential. We went from doing one project every three years to roughly seven per year," Caliri shared, crediting the success to Missoni's ability to tailor each project to both the setting and client needs.
"We're more agile than larger houses. There's a constant dialogue with developers, and they value that flexibility. This activity also allows us to showcase different sides of the brand and delivers strong returns regarding image and visibility," he said. Among the upcoming ventures for 2025 are three major residential design projects: two in the Emirate of Ras Al Khaimah, an hour from Dubai, and one in southern Spain.
On the ready-to-wear front, Caliri expressed satisfaction with his debut womenswear collection, which was shown at Milan Fashion Week in February. "It was a very Missoni collection—without the zigzag," he said, noting that several key buyers, including previously disengaged ones, returned to place orders. Next winter, he's expected to take on the men's line.