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Mimmo's crowdfunding campaign attracts Tala025最新谷歌霸屏源码Hurr foundersBy

Nigel TAYLOR Published
April 4, 2025

Attracting high-calibre investors is a key sign of a potentially strong business idea, so the founders of Mimmo Studios must be pretty pleased with the result of its just-closed crowd funding campaign.


Mimmo Studios co-founders



The pioneering fashion/homewares/art retailer said new investors include industry leaders such as Grace Beverley, founder of activewear brand Tala, fitness app brand Shreddy, personal planning system and The Productivity Method; Victoria Prew, founder of the tech-first fashion rental platform Hurr; and Lydia Pang, founder of creative strategy studio Morning Studio Ltd. 

They’re all investing in Mimmo Studio’s already-announced first branded knitwear collection launch, which it describes as “a sustainable, design-led alternative to mass-market fashion”.

After closing its Cheltenham flagship and shifting to an online-only model, the retailer is now focused on creating its own sustainable product range. So the £7,000+ funding total will support the design, sampling, production, and marketing of the new knitwear line, which will be made in the UK "with a focus on ethical production and innovative materials".

Lil Gardiner, Mimmo co-founder & creative director, said: ”With support from key investors and our incredible community, we’re taking the next step in bringing this vision to life. It’s amazing to have the backing of some of our favourite female founders."

Fellow co-founder & Head of Sustainability & Innovation, Katie Brown, added: "We’ve always believed retail can be done differently—focusing on sustainability, craftsmanship, and community rather than overproduction. Through the crowdfunder, we’ve had some incredible conversations, and the support from everyone has been amazing."

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