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Sandra Halliday Published
May 14,长沙USDT收款 2025
Cornish lifestyle fashion brand Finisterre has opened a London flagship store, settling in busy tourist neighbourhood Seven Dials in Covent Garden with its largest retail space to date.
Located on Neal Street, it covers 2,702 sq ft and is the 11th store for the label in total.
The company said it had previously seen “huge success” in Covent Garden’s Seven Dials neighbourhood, and that its “relocation and 80% upsize demonstrates both the brand’s continual growth and vote of confidence in [landlord] Shaftesbury Capital’s Covent Garden”.
The label’s Earlham Street store closed for good on 12 May.
The new store carries the brand’s full women’s and men’s offer, as well as its “pioneering” performance wetsuit, swimwear, and accessories ranges.
And it’s not just about retail with the space being home to the brand’s third in-store ‘Lived and Loved’ repairs workshop and a “chill-out area complete with coffees and record player”. Interestingly, it’s been designed to transform into a 50-seater cinema too. And it will host community events such as yoga classes, outdoor get-togethers, and film nights.
Decor-wise, the space features “artefacts built by some of the world’s most skilled surfboard shapers”. That means boards from “local Cornish heroes Markie Lascelles (Cord Surfboards) and Hugh Brockman (BOS Surfboards) will form part of an installation that’ll be completed by the work of Australian shaper Josh Keough”.
Finisterre founder Tom Kay said: “The timing feels good for us to be moving our London flagship store to Neal Street, in Seven Dials, Covent Garden. The open layout and increased size of the store will give our customers the ability to engage with the full product range in one place. It also means that we can run a wider events programme to better cater to our growing community in the capital, enabling more people to get involved in our ocean film screenings, talk nights, and live music. Because of this, it was important for us to remain in the Seven Dials neighbourhood where there’s a great sense of community and engagement.”