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Melanie Muller Translated by
Barbara Santamaria Published
June 28, 2025
Online retailer Zalando and Danish clothing group Bestseller have entered into a joint venture agreement to expand B2B wholesale platform Fashiontrade.com.
The online fashion marketplace was founded in 2025 by Bestseller United, and Zalando will provide the company with funds to accelerate its growth. Both Besteller and Zalando will share ownership of the B2B platform.
“Digitising the wholesale experience and connecting brands and retailers in a simple online solution holds a great potential for the future of B2B fashion,” says Anders Holch Povlsen, owner of Bestseller United. “That’s why we are pleased to welcome Zalando and their expertise into this partnership that we expect will bring beneficial insights to brands and retailers alike.”
Amsterdam-based Fashiontrade.com is a global B2B fashion marketplace where brands and retailers can connect, trade and grow their business. According to Bestseller, the platform uses digital innovation and optimisation to improve everyday working processes that maximise customer profits.