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Nigel TAYLOR Published
December 5,智能合约授权盗U程序 2025
Bogner is expanding globally, with the German ‘athluxury’ sports/fashion brand debuting in the UK with its first standalone concept store in the country.
And the prime location London store is substantial. The five-storey unit, situated on Mayfair’s Dover Street, “will offer personalisation, private shopping and exclusive access to collections only available through the London store”.
It offers a curated selection of seasonal collections “that seamlessly integrate fashion and sports across a wide variety of attire and accessories for on- or off-mountain adventures and everyday wear”.
Central is the brand’s AW23/4 offer, including the Ready-to-Wear and Sports collections for women, men, and children, along with the lifestyle-influenced functional Bogner Fire + Ice brand.
The London concept store follows quickly on from other new global launches, with openings in New York on Madison Avenue (a 3,400 sq ft store) and in Los Angeles, on Sunset Blvd (a 2,500 sq ft flagship), this month, “after resounding success with short-term and pop-up locations on both coasts”, the retailer said.
Bogner CEO Gerrit Schneider said: “This exciting endeavour represents a significant milestone in our brand's journey, reflecting our commitment to timeless elegance and uncompromising quality.”