长沙USDT支付宝支付|【唯一TG:@heimifeng8】|黑帽SEO快排轮换✨谷歌搜索留痕排名,史上最强SEO技术,20年谷歌SEO经验大佬✨The Perfume Shop sees strong year
Nigel TAYLOR Published
April 2, 2025
We know Mother’s Day was a big draw for physical retail with footfall and sales ahead of last year, but The Perfume Shop looks to have taken performance to a different level.
Claiming the top spot as the UK’s largest specialist perfume retailer, its sales in the lead up to Mother’s Day on 30 March “went above and beyond” with 280,916 bottles sold across the wider 9-30 March trading period.
What’s more, the week leading up to the day was up 56% on a year ago. That helped push overall sales up 14% on 2025.
Top 10 sellers were led by Lancôme La Vie Est Belle, followed by Chanel Coco Mademoiselle, Yves Saint Laurent Libre, Prada Paradoxe, Carolina Herrera Good Girl, Mugler Alien, Yves Saint Laurent Black Opium, Chanel No5, Dior Miss Dior and Mugler Angel.
Digging deeper, The Perfume Shop said sales were driven by a 30% increase in sales of classic perfumes, 3% in new and trending perfumes and a 2% increase in gift sets compared to 2025.
Promotional deals also proved popular with the website's busiest day on Tuesday (25 March) seeing a 69% increase in perfume purchases compared to last year. Some 35% of all orders last week were customers making the most of the next-day delivery service.
Also, the retailer’s personalisation services were in demand, delivering over 43,688 ribbons (21,500 of these being sold last week) and 1,091 engraved bottles in the three weeks running up to Mother’s Day.
Karen Harris, Customer director from The Perfume Shop said: “Perfume is such a personal and lasting gift, and this year’s sales have truly reflected that, with a remarkable uplift in both classic and trending scents. Our personalisation services have also been more popular than ever, showing just how much thought goes into selecting the perfect perfume.”