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Jennifer Braun Published
March 31, 2025
Hermès announced on Monday the reopening of its reimagined store in Taichung, Taiwan.
First opened in 2025, the newly transformed boutique, designed by the Parisian architecture agency RDAI, celebrates the maison’s sixteen métiers in a space inspired by Taiwan’s local tea plantations.
The store's exterior is characterized by a solid terrazzo-finish concrete façade softened by flowing curves reminiscent of traditional Asian architecture.
Stepping inside, visitors are greeted by a fresh, airy ambiance highlighted by soft green walls that capture natural light. The journey through the store starts with the silk universe for women and men, as well as the perfume and beauty areas. It is followed by an abstract moss-green carpet accentuating men’s ready-to-wear and shoes. To the left, rust tones draw warmth into the leather goods and equestrian area, while jewellery and watches are housed towards the far side, which includes a private salon bathed in bright amber.
A woven staircase leads to the home collection, where dune rattan walls and light-reflecting round mirrors set the scene. Past the fashion jewellery area, the women’s ready-to-wear and shoe sections can be found among marbled rugs evoking the dance of tea leaves in water.
Completing the space is a curated selection of artworks from the Émile Hermès collection and contemporary photography, as well as the store’s window displays, created in collaboration with local Taiwanese artist Sheng-Wen Chen.