长沙U币安全兑换|【唯一TG:@heimifeng8】|电报盗号系统全功能破解技术✨谷歌搜索留痕排名,史上最强SEO技术,20年谷歌SEO经验大佬✨Busy Black Friday also saw raft of 'false deals'
Nigel TAYLOR Published
November 28,长沙U币安全兑换 2025
Bigger savings on a wider range of goods on offer was the big plus for Black Friday. And the big minus? Deals that weren’t really deals was also a big feature, duping consumers across the sales period, analysis from price comparison service PriceSpy shows.
Based on activity across its site, it found that 11% of deals were fake, in other words those that increased in price between 1 October and the Sunday before Black Friday, to then be ‘reduced’ for Black Friday. It noted this was up 1% from a year ago.
These fake deals included 15% of sports and outdoor equipment and 20% of skincare. Meanwhile, 22% of products across its site were more expensive on Black Friday than they were at the start of November, including 24% of running shoes.
At least this was less than a year ago when 25% of products were more expensive on Black Friday than they were at the start of November.
The main plus was that 39% of products were cheaper on Black Friday than they were at the beginning of the month, with the average saving amounting to 26%, the same as a year ago. Among the best discounts seen were those on footwear (41%).
Top of the list among the most popular items bought on Black Friday were Beauty & Health and Home & Interior, while fragrance was included among the most popular specific product types, repeating 2025 findings.
Liisa Matinvesi-Bassett, UK country manager at PriceSpy, said: “It’s refreshing to see that Black Friday shoppers were able to make bigger savings on a bigger range of products than last year. However, it’s disappointing that we’ve seen fake sales gradually creep up too.
“Shoppers will now be pinning their hopes on continued discounting in the run up to Christmas to snap up offers which weren't available on Black Friday. For those that can wait a little longer, we know that Boxing Day is the next best day after Black Friday to get a good deal -- especially on items such as mobile phones, TVs and shoes.”