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JoJo Maman Bébé makes loss in latest period,ébéTG盗号系统破解技术破解 but says Next link-up is keyBy

Sandra Halliday Published
August 22, 2025

Results for the period to the end of January at maternity and kidswear retailer Jojo Maman Bébé show a company in transition, hit by additional costs and facing a tough market, but with good prospects.


Jojo Maman Bébé


The figures aren’t as easy to decipher as a regular report would be with the period covering just the seven months to 31 January 2025 and the comparison period being the 12 months to 30 June 2025.

The change of reporting timescale came after the firm was acquired by Next in a consortium with a group of finance firms in 2025.

So what do the accounts filed at Companies House tell us? Turnover for the seven months was £47 million compared to £70.9 million for the previous 12 months. Gross profit was £26.2 million compared to £41.1 million but it was hit by higher fixed costs, particularly legal and professional fees, which is unsurprising at a time when it was being acquired. The company reported an operating loss of £389,734 compared to profit of £1.85 million in the prior full year. 

The pre-tax loss was £672,350 compared to profit of £2 million, and the net loss was £460,382 compared to profit of £1.56 million in the 12-month period.

Jojo Maman Bébé said that “overall, the company turnover has remained consistent with the equivalent seven-month period in the trading year”.

But trading “continued to be tough as consumer confidence remained low due to rising household bills”.

That said, the business saw a continued increase in retail sales as customers continued to return to the high street, although online sales dipped and made up 52% of the total compared to 55% in the previous period.

During the latest seven months, it also began selling via the Next platform and said “early signs are positive”. Trading via Next is “expected to be a significant area for sales growth over the next few years”.

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