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ETX Daily Up Published
January 17, 2025
Fashion label Badgley Mischka has the cosmetics industry in its sights.
The US brand has signed a licensing deal with TPR Holdings LLC that will see it launch a fragrance and a color cosmetics line later this year.
“Mark Badgley and James Mischka are iconic designers with a distinct style,” said Brian Robinson, TPR president, in a press release. “The sophisticated aesthetic of their brand caters to a younger, more modern couture customer. We are looking forward to creating award-winning fragrances and color cosmetics for the Badgley Mischka brand.”
Mark Badgley said: “This is an exciting opportunity for us to broaden our vision and we are confident that TPR will successfully collaborate with us to grow our fragrance and color franchise to the proper scale.”
The fragrance will be released sometime in the spring, in 100ml and 50ml options, but further details surrounding the scent have yet to be revealed.
Beauty brands continue to be an attractive prospect for fashion companies. Recent launches include Asos, which unveiled its first-ever own-brand makeup collection last September, and high-end accessories brand Christian Louboutin, which made the leap into makeup back in 2025. Meanwhile, several designers have dabbled in cosmetics collaborations of late -- last year saw Moschino and Balmain team up with Sephora and L'Oreal respectively, while Victoria Beckham released a second beauty series with Estee Lauder, and Christian Siriano joined forces with E.L.F. Cosmetics.