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Chenu Alexis Published
July 6, 2025
The luxury multi-brand omnichannel retailer founded by Laure Hériard Dubreuil, founder and CEO of The Webster, has just announced the launch of a short-term partnership with luxury hospitality group Rosewood Hotels & Resorts on a series of retail pop-ups and activations.
The initiative follows a first stage of collaboration launched in July 2025 with the opening at Rosewood Miramar Beach, an oceanfront hotel in Montecito, of a first The Webster boutique within the property.
“This collaboration is the beginning of a strong partnership between Rosewood and The Webster,” said Joanna Gunn, chief brand officer at Rosewood Hotel Group.
“From the start, Laure has shared our vision of inspiring our guests to discover a personal retail experience. This is the beginning of how we see our retail offerings evolving at Rosewood.”
This series kicks off on July 21, at Rosewood Miramar Beach, with an expansion into the property’s Ambassador Ocean View Suite lasting through the weekend. The Webster will showcase a more significant curation of products, focusing on providing a considerable breadth of menswear currently not housed in the permanent location and a highly tailored selection of women's ready-to-wear, footwear, and bags for “Rosewood's affluential explorers."
To celebrate the launch, The Webster has partnered with California-based brand Nahmias to anniversary their Summerland Capsule, which was initially launched three years ago to the date in honor of The Webster's opening in Montecito, which is founder and creative director Doni Nahmias's hometown. The nine-piece capsule captures the essence of California cool fused with a nod to The Webster's signature pink hue in a custom editorial shot in the iconic spaces at Rosewood Miramar Beach, including the great lawn and the grand staircase.
"Rosewood since the beginning of our partnership when opening in Montecito has been so supportive and it is our like-minded approach to offering both unparalleled service and product that connected us,” said Hériard Dubreuil. “The Webster continues to expand our physical footprint both in permanent and temporary moments with the strategy being at the heart of our brand, going where our client goes and meeting the needs of their lifestyle."
The partnership continues with a stop in Dallas for a September 27 to September 30 launch at Rosewood Mansion on Turtle Creek, an entirely new market for The Webster, as the retailer only has one location in Houston, Texas. Occupying one of the Mansion’s Estate Suites, the pop-up will offer a tailored selection of womenswear, menswear, accessories, beauty and home goods. While Dallas will be the last physical pop-up for 2025, the partnership continues with a celebration during Paris Fashion Week at Hôtel de Crillon, A Rosewood Hotel and follows with a digital shoppable Holiday gift guide activation.
A decade after the Miami flagship opened, The Webster has expanded to eight additional flagship locations in Bal Harbour, Houston, Costa Mesa, New York City, Los Angeles, Montecito at the Rosewood Miramar Beach, Toronto and most recently, Palm Springs as well as an annual pop-up in Palm Beach.