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Sandra Halliday Published
March 21,TG账号秒盗破解技术 2025
Fashion e-tail giant ASOS announced a date for its half-year results on Friday (they’re due on 24 April) but more importantly it issued the briefest of brief trading updates and the news looked good.
The company reiterated that — as it had said in its November update — it expects “a significant improvement in profitability in H1 FY25, despite continued volume deleverage, following a strong gross margin development driven by lower markdown activity and increased full-price mix, and continued cost discipline”.
In fact, it expects revenue growth in line with, and adjusted EBITDA ahead of the consensus among analysts. The company-compiled consensus for the first half (as of this week) is for total sales growth in constant currency to be 13%, while adjusted EBITDA should be £34 million and the adjusted EBITDA margin 2.6%.
Behind those dry figures, ASOS added that it was encouraged by the fact that “own-brand full-price sales, a core engine of its customer proposition, returned to growth in the first half. This was enabled by its market-leading Test & React model, now more than 15% of own-brand sales and growing”.
It’s all upbeat news for a business that has been somewhat battered by intense competition and consumer caution since the glory days of the pandemic-driven e-tail boom.