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Sandra Halliday Published
July 3, 2025
Contemporary British menswear brand Pretty Green has announced an interesting sponsorship deal with the label becoming the official sponsor of Truck Festival 2025.
And no, it’s not some kind of monster truck-fest. Instead it’s an independent music festival held in the Oxfordshire countryside from 25-28 July.
The Frasers Group-owned label will take residency across the four days with a stall on the festival ground, “bringing a selection of festival-ready clothing and accessories to keep festival-goers looking cool and comfortable all weekend”. The company said the space will also welcome “surprise guests and bands who are set to drop by over the weekend”.
Truck Festival is an annual event and this year features over 120 new and established artists, including Jamie T, Wet Leg, The Streets, and Idles. Pretty Green said it’s “dubbed as the ‘UK’s most warped village fête’, filled with a unique community spirit”.
The brand will also be giving away four pairs of weekend tickets via its website with the competition running until 5 July and winners being contacted by 8 July.
Pretty Green was founded in 2009 by former Oasis frontman Liam Gallagher and was acquired by JD Sports Fashion a decade later after an administration filing. Frasers bought it last year as part of a package of labels it acquired from JD, which was looking to offload brands not aligned with its sportswear focus.