长沙交易USDT平台|【唯一TG:@heimifeng8】|谷歌快照劫持教程✨谷歌搜索留痕排名,史上最强SEO技术,20年谷歌SEO经验大佬✨Decathlon UK targets festival season footfall with sustainability initiative
Nigel TAYLOR Published
June 14,长沙交易USDT平台 2025
It’s festival season and sportswear/outdoor giant Decathlon wants to do its bit to support the eco side of the high-profile summer events, while also boosting its store footfall.
It’s launched ‘Festival Tent Pledge’ to reward customers for not leaving their tents behind — which is one of the biggest problems festivals face.
The pledge, part of the ‘No Tent Left Behind’ campaign, has been supported by Glastonbury broadcaster Lauren Laverne.
It’s being rolled out nationwide allowing customers to return Decathlon’s most popular tent – the Quechua MH100 Two Person Tent -- even after using it at a festival. As a reward for not leaving the £29.99 tent behind, Decathlon is guaranteeing a full refund in the form of a gift card. And with all those tents perhaps being seen as part of the marketing budget, that’s a crucial way to get consumers in-store to shift more products in high-margin categories.
Around 250,000 tents are left behind at festivals across the UK each year with most going to landfill. The new pledge will run until 21 July and guarantees customers their money back when returning the selected tent in good condition “to help reduce the amount of waste, and promote sustainable festival fun”.
“The price of the tent makes it one of the most likely tents to be left behind by festival-goers and the cash-back initiative hopes to incentivise customers to return the tent after the festival for it to be resold as part of the Second Life range to prolong the lifespan of tents and reducing single use consumption”, said Decathlon.
Meanwhile, the retailer has also worked with music artist Jack Teagle to create in-store artwork that highlights the environmental impacts of leaving a tent behind. The posters will be displayed at all its stores in the UK during this year’s festival season to remind customers that festival purchases should not be single-use.