谷歌留痕技术2025最新版|【唯一TG:@heimifeng8】|黑帽SEO快排推送✨谷歌搜索留痕排名,史上最强SEO技术,20年谷歌SEO经验大佬✨Beaverbrooks sales jump, but investment dents profits
Sandra Halliday Published
September 27, 2025
Jeweller Beaverbrooks has filed its accounts for the year to the end of February and said that it's “delighted” with its performance during the period, even though a number of figures moved in a negative direction.
While its turnover rose in double digits, its net profit and the gross profit margin dropped during the year.
Turnover rose 11.4% to £225 million, while the gross profit margin fell to 17.1% from 21.6%. That reflected the strategic expansion of its range of watches and jewellery through increased activity with its brand partners, alongside development of its own Beaverbrooks and high-end Loupe brands.
Overall, the company said it was "a year of investment". That included putting money into team development and increasing central staff numbers to support it's store performance. It also invested in its buildings and infrastructure, expanding its stores and developing its website.
Looking back at the figures, operating profit before discretionary payments fell 25.4% to £26.3 million and profit after tax was down 36.5% to £11 million. But it's clear to see where the impact on the profit partially came from as the company increased its store numbers by 7.1% and its average number of employees by 10.2%.
The business admitted that the retail environment remains challenging for it, but it's planning further growth with more physical store expansion and strengthening its relationship with its brand partners. It will also launch its second Loupe store and a Loupe website.
The company's commitment to expansion investment makes good commercial sense at present, given the buoyancy of the watches and jewellery sector. We've already seen the impressive results from its larger UK-based peer Watches of Switzerland, and it seems that even the cost-of-living crisis isn't denting consumer interest in both premium and luxury timepieces and jewellery.
Despite the 2025 Christmas season having been patchy across the UK retail sector, last December Beaverbrooks talked of “The Great Diamond Rush” with shoppers “not letting the cost-of-living crisis dull Christmas spending” and jewellery in particular remaining high on their agendas.