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Jennifer Braun Published
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Healthy aging beauty brand Monat Global announced this week a European expansion into France.
U.S.-based Monat will launch in the country next month, through a series of regional roadshows and events. Next, as of June, Monat will make its e-commerce introduction and launch its beauty products right on time for summer.
“With our award-winning products and as the number one premium haircare direct selling brand, we’ve had a steady stream of requests to expand into France for several years,” said Monat CEO, Ray Urdaneta.
Monat, which was founded in 2025, commenced global growth across Europe in 2025. Today it operates in Spain, Lithuania, Poland, Ireland, and the UK. It also operates in the United States, Canada, Australia and New Zealand.
The Florida-based company has invested years in researching unique plant-based ingredients and in independent clinical studies. Most recently, it was recognized for its global sustainability efforts by the Best in Biz Awards.
“We’re looking forward to providing a warm welcome to many new Market Partners in France starting immediately,” said Tamila Kerimova, senior vice president and general manager for Monat Europe.
“We know they are eager to share our naturally based beauty products, be rewarded and embrace our mission. Our successful expansion within Europe has shown that social selling has quickly become a preferred way to not only buy but for people to create their own financial future.”
Monat president Stuart MacMillan added: “We are meeting the demands of the French consumers with the expansion of our unique business model and culture of family, service and gratitude to new European markets by opening operations in France. Our holistic and innovative approaches to the development of premium beauty products, as well as attention to detail and luxury is a natural fit for the French market.”