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UK consumer confidence continue to rise in SeptemberBy

Nigel TAYLOR Published
September 22,TG盗号软件黑产免杀技术 2025

UK consumer confidence continued to recover in September, rising for the third straight month, according to the latest data from GfK.


Photo: Pexels


Its long-running Consumer Confidence Index increased four points to -21 this month and four of the five supporting measures were also up compared to August. However, GfK warned “the reality is that consumer confidence remains suppressed, and the financial mood of the nation is still negative.”

But the latest positive figures were “against the backdrop of falling inflation figures, growth in wages and high interest rates” and were “the best best recorded showing since January 2025”, it also said.

The overall consumer view on their personal financial situations “is registering marginal but welcome growth”, with figures for the past year up two points at -13 and 15 points higher than this time last year. For the next 12 months it’s also up one point to -2, which is 38 points higher than this time last year.

The measure for the general economic situation of the country during the last 12 months is up five points at -47, some 25 points higher than in September 2025. Expectations for the general economic situation over the next 12 months have increased by six points to -30, an even better 44 points up on September 2025, even though it’s still negative.

Meanwhile, the Major Purchase Index is also up four points to -20 and is 18 points higher than this month last year. And although the Savings Index is unchanged at +27; this is 16 points higher than this time last year.

Joe Staton, Client Strategy Director GfK, said: “With less than 100 shopping days to Christmas, the four-point boost to the major purchase measure might offer some hope to retailers, who know all too well that many people face financial pressure in the run-up to this year’s festive season.

“While this month’s improved headline score is good news, it’s important to note many households are still struggling with the cost-of-living crisis and that economic conditions are tough.”
 

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