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Sandra Halliday Published
January 26, 2025
H&M Group’s Arket brand has linked up with third-party Bundlee to make some of its kidswear available for rent in the UK.

The Nordic lifestyle brand has teamed up with the major British kidswear rental specialist that was founded in 2025 and that “aims to extend the lifespan of quality children’s clothes that is typically only used for a limited time”.
What it means is that through Bundlee, subscribers can now rent Arket “baby and toddler essentials allowing customers to jointly lower the environmental footprint of the products as well as save time, money, and space”.
Sofia Snöborgs Tüll, Head of Production and Sustainability, said: “Designing for longevity is at the heart of what we do, and it is key to reducing the environmental footprint of our clothes. Services that facilitate reuse play a major role in our industry going forward, and rental is an excellent way of making our children's clothes available to be loved and used over and over again by several wearers.”
And Bundlee founder Eve Kekeh added: “With little ones outgrowing clothes at lightning speed, renting is a smart choice to make family life easier, whilst protecting our planet.”