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Nigel TAYLOR Published
January 17, 2025
Fashion retailer New Look is building on its partnership with sustainability brand Re-Fashion by launching six new in-store concessions, including Coventry, Nottingham, Peterborough, Leicester, Loughborough and Wolverhampton from 28 January. More are expected to follow.
On a joint target “to eliminate clothes waste for good”, the concessions will offer a curated collection of “pre-loved gems” featuring vintage and second-hand ranges from different brands.
“Think ‘one-off’ exciting pieces from everyone’s favourite designer brands and sportswear labels, not to forgot to mention captivating vintage pieces”, said New Look.
Sue Fairley, Head of Quality at the retailer, added: "I am delighted New Look are collaborating with Re Fashion giving Vintage and Pre-Loved items a new home, supporting our commitments to driving more circular business models and offering choice to customers who want to live more sustainable lifestyles. Extending the wear of clothes ultimately saves precious resources and reduce to lifetime carbon footprint of the item.”
Link-ups with specialists like Re-Fashion have become a must-have across all price levels in the past few years. And they’re particularly important for fast-fashion brands as they work to transform their businesses towards models that are more sustainable.