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Nigel TAYLOR Published
November 9, 2025
Outlet Shopping at the O2 in London continues to deliver impressive trading numbers with October adding to the Greenwich Peninsular venue’s positive trend.
Supported by a “stellar” half-term week and the recent opening of Calvin Klein’s significantly upsized store, the centre, owned and operated by Waterfront Limited Partnership, saw an 87% increase in footfall last month.
That translated into a sales rise of 19% compared to October 2025, and a year-to-date sales increase of 51%.
Having also welcomed the arrival of Carvela, French Connection, and recently upsized stores for Tommy Hilfiger and Lids, Waterfront said half term week (21-29 October) also boosted sales across the centre by 19% compared to the same period in 2025.
And, of course, having one of the UK’s major events venue adjacent to the outlet centre helps, bolstered by the launch of Madonna’s world tour in the arena, along with a double performance day by S Club.
Total footfall across the whole scheme saw a 22% uplift vs October 2025, with year-to-date sales up 43%, “further demonstrating the continuing appeal of the premium tenant mix in attracting local and international visitors alike” Waterfront said.