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Nigel TAYLOR Published
November 9,黑帽SEO快排集群 2025
British lifestyle brand Crew Clothing claims to have unlocked threefold growth in digital sales from new customers, by partnering with performance specialists Nest and Wunderkind.

Adopting their “performance marketing solutions that scale one-to-one messages for retailers”, Crew Clothing said it was “able to optimise online performance, improve web traffic quality and retarget existing customers", to triple purchases from new customers.
Working with Nest to develop the retailer’s paid social strategy, combined with Wunderkind for first-party data capture and triggered email marketing, Crew Clothing was able to “switch its paid social focus to scale new customer growth and raise awareness of the brand to new users”.
Nest shifted budget allocation to find the “brand new, high-quality audiences, with efficient media buying and creative strategies that would ensure stable – and sustainable – revenue growth”.
Ally Bradshaw, Digital and Customer Director at Crew Clothing, said: “It's not just about driving traffic to our site, it’s about what happens once they get there.
“This is where Wunderkind has played a crucial role. By capturing data and using it to nurture consumers, we have been able to provide a personalised shopping experience that keeps shoppers coming back.
“The data we gather allows us to tailor our content and promotions to the individual needs and interests of each customer. The result is higher conversion rates, increased customer loyalty, and a greater sense of connection between Crew and the customer.”
Crew also claims it “significantly” expanded the reach of tits triggered email programme – enabling it to send personalised, 1:1 messages, at increased scale, based on intent signals including category, product and cart abandonment. The result was a 148% increase in revenue generation performance compared to its previous solution. Meanwhile, 7.4% of Crew’s total digital revenue is now driven by Wunderkind.
“The combination of Nest’s strategy to scale traffic from untapped audiences using paid social, alongside Wunderkind’s optimised conversion of traffic, allowed us to scale our brand’s online channels efficiently,” Bradshaw added.
In October, Crew Clothing posted yearly trading figures that included a 22% increase in like-for-like sales with turnover up to £101.3 million from £82.7 million in 2025.