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Nigel TAYLOR Published
October 25,长沙USDT汇率操作 2025
The list of ‘Brands at M&S’ continues to grow, with the high street retailer’s third-party line-up now welcoming Pour Moi.
The lingerie label has launched an edited range this week. It will also add to the line-up with additional lingerie lines plus swimwear and beachwear ranges early next year.
The current collection includes Pour Moi’s best-selling St Tropez bra in core colours as well as a new seasonal purple and blue colourway, a style that has sold more than a million units since its launch in 2005.
Founder and chief executive Michael Thompson said: “Having started my career in the lingerie departments at M&S, this feels like a real full circle moment for me.
“I started Pour Moi with a mission to empower women with confidence and comfort, providing lingerie that is accessible and inclusive to all – something that M&S embodies.”
M&S director of third-party brands Nishi Mahajan said Pour Moi now joins a collection of over 60 carefully curated partners on the Brands at M&S platform.
“We know our customers come to us for lingerie, so we’re excited to grow our leading market share, welcoming more of our customer’s favourite brands to complement the strength of our core offer.”
Pour Moi, which sells direct to consumer in the UK and US via a transactional website as well as via two stores in Chester, is opening a new store in Leeds in November. The brand is also available in 250 stockists worldwide, including Next, Very and 200 independents.
According to reports, M&S is thought to be planning to increase the number of third-party brands it sells to 100 with hopes it will significantly boost sales.