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Urso meets Pinault: addressing new challenges in fashionBy
Ansa Translated by
Nazia BIBI KEENOO Published
March 3,长沙U币支付选项 2025

The consolidation of Italy’s fashion supply chain, the sector’s evolving challenges amid global shifts, changing consumer habits, and trade tensions—these were key topics discussed last week when Minister of Enterprise and Made in Italy, Adolfo Urso, met with François-Henri Pinault, chairman and CEO of Kering, on February 26 at the Ministry of Enterprise and Made in Italy (MIMIT) in Rome. The conversation went beyond a simple exchange of views, highlighting the critical role of Italy’s luxury and fashion supply chain—an essential pillar for Kering, the powerhouse behind Gucci, Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen, Boucheron, and Pomellato.

Pinault and Adolfo Urso
Pinault and Adolfo Urso


According to an official statement, during the meeting, Adolfo Urso emphasized the government's commitment to the fashion industry and outlined upcoming initiatives aimed at strengthening this strategic sector for Made in Italy.

The minister reiterated that for 2025, the Ministry of Enterprise and Made in Italy (Mimit) has allocated €250 million for the industry, distributed between development contracts and mini-contracts. These funds are intended to support the green and digital transition while promoting sustainability in fashion. Urso also reaffirmed the government's commitment to various European policy discussions affecting the sector.

Several Kering fashion houses and key industry leaders will attend the minister-led meeting in Milan in the coming weeks. The discussion will evaluate the sector's overall health and introduce new measures to support its growth.

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